4 Books That Every Entrepreneur Should Read In 2017
The Fountainhead by Ayn Rand
The Fountainhead tells the story of a young architect named Howard Roark who struggles to practice modern architecture while holding on to artistic and personal vision.
Roark gets expelled from architecture school for refusing to follow the school’s traditional approach to architecture. The character Roark embodies Ayn Rand’s philosophy of objectivity as he is portrayed as an individualistic young man who is opposed by people who value conformity over integrity and independence.
The Innovator’s Dilemma by Clayton Christopher
This best selling work Clayton Christopher, details how well established companies can lose their market leadership by failing to develop disruptive technologies. This book is a wake up call for management teams in large companies.
Christopher explains how sustaining innovations satisfy the customers needs in the present. Where disruptive Innovations work to serve the customers needs in the future. Both types of innovation will benefit the company.
The Lean Startup
The Lean Startup is a systematic approach the shows start up how to develop a product that customers want. The methodology details the creation and management of a start up.
The Lean Startup teaches start ups when to change direction (Pivot) and when to stay the course. The method teaches how to use prospective customer feedback for product development.
Jab Jab Jab Right Hook by Gary Vaynerchuk
Gary V’s third New York Times Bestseller “Jab Jab Jab Right Hook” teaches reader how to create a presence for their brand on social media. This book is extremely relevant in today’s marketplace as more and more companies are directing more and more of their marketing energies toward social media.
Three Lessons from the book:
- If you’re not on social media, you’re going to lose.
- You have to constantly deliver great content, that’s custom-tailored to the platform, before asking for something in return.
- Instagram is your best bet for massive engagement among the masses.